Behind the Scenes - Series 1, Episode 9
Private Viewings - Why They Matter

While open homes are a great way to showcase your property to a broader audience, and can assist in creating competition, private inspections are often where the real magic happens. These one-on-one appointments allow serious buyers to engage with your home in a more personal, focused way—without the crowds, noise, or time pressure.

For many of our buyers and sellers, private viewings are a quiet but powerful part of the sales strategy.

What Is a Private Viewing?

A private viewing is a pre-arranged, individual appointment where usually one buyer (or buying group) views your home without other parties present. These are scheduled outside of open home times—sometimes mid-week, after ‘normal’ work hours, or on a Sunday.

Who Are They For?

Private viewings are typically requested by:

• Interstate or overseas buyers flying in for a short window
• Buyers who want a second or third inspection to walk through with family
• Individuals who prefer discretion or can't attend scheduled open homes

These are usually high-intent buyers who are past the "just browsing" stage and are ready to buy.

Why They Matter

• 1. More Time, Less Distraction

  Private viewings give buyers the space to take their time, ask detailed questions, and picture themselves living in the home—without other buyers around.

• 2. Opportunity for a Stronger Connection

  We can highlight key features that may be missed in a busy open home, and gain real-time feedback that helps us tailor the negotiation strategy.

• 3. Can Lead to Faster Offers

  Some of our best results have come from private inspections—where a buyer has been able to confidently move forward with an offer shortly after viewing.

  In fact, many serious offers come quietly, behind the scenes, after a focused one-on-one walkthrough.
  
  

A Valuable Layer in Your Campaign

Private viewings don’t replace open homes—they complement them. They’re part of a tailored approach to selling your home, where we make sure every serious buyer gets the time, space, and attention they need to take the next step.

Thinking of Selling?

When we list your home, we don’t just run opens and hope for the best. We create a multi-layered campaign that gives buyers every opportunity to connect—with open homes, private viewings, and strategic follow-up.

Ready to make your home available to the right buyers, in the right way?

Suburb Spotlight: Capalaba

This month, we’re shining a light on Capalaba — a vibrant, high-growth suburb that continues to offer strong value for both homeowners and investors. With a reputation for convenience, connectivity, and community, Capalaba is a go-to location for families, trades, and professionals alike.

Location & Lifestyle

Just 19km from the Brisbane CBD, Capalaba spans 18.7 square kilometres and features 42 local parks - ideal for those who love the outdoors. From local bush tracks and weekend sport to major retail centres and café precincts, Capalaba blends lifestyle and liveability in one easy-to-reach location.

Well serviced by bus links, schools, and shopping hubs like Capalaba Park and Capalaba Central, it’s a suburb where everything you need is just around the corner.

Capalaba Snapshot

• Median House Price: $920,000
• Median Unit Price: $620,000
• Population: Approx. 18,002
• 5-Year Growth: 3.9%
• Owner-Occupier Rate: 72.3%
• Block Types: Predominantly residential homes on generous suburban blocks
  
  

Market Activity

Capalaba continues to experience strong buyer interest across all price brackets, particularly from families upgrading to larger blocks and investors chasing reliable returns.

Recent Sales Include:

• 2/49-51 Mount Cotton Rd (townhouse) - $755,000
• 9 Jeffrey St - $950,000
• 3 Flemington Cl - $1,100,000
  
  

Rental Market

Rental demand in Capalaba remains steady, thanks to the suburb’s excellent amenities, schools, and transport options.

• Median Weekly Rent (Houses): $640–$695
• Median Weekly Rent (Units): $600–$650
• Rental Yield: Solid returns with ongoing demand for family-friendly rentals
  
  

Why Capalaba?

• Central to Redlands with major retail centres, cinemas, and bus links
• A wide mix of property styles, from townhouses to family homes on 1,000m²+ blocks
• Affordable entry point with strong capital growth history
• Ideal for first-home buyers, tradespeople, investors, and growing families
• Surrounded by nature, yet minutes from everything

If you’re considering buying, selling, or investing in Capalaba, our team is here to guide you through the next steps. It’s a suburb that consistently delivers — and continues to grow in both popularity and value.

Until next time,
The Simon Salm Team