Behind the Scenes - Series 1, Episode 10

We Know the Neighbourhood – How Local Knowledge Gives You the Edge

When it comes to selling your home, local knowledge isn’t just a bonus—it’s a competitive advantage. At The Simon Salm Team, we don’t just work in the Redlands—we live here, shop here, walk our dogs here, and raise our families here.

That means we’re not guessing what buyers want—we already know.

More Than Just Suburb Stats

Yes, we know the median house price. But we also know:

• Which streets are tightly held and which are investor-heavy
• Where the most in-demand school catchments are
• Which pockets enjoy morning sun, afternoon shade or bay breezes
• When the tradies knock off and traffic starts flowing
• Which parks are best for weekend BBQs, playgrounds, or walking the dog

We understand the lifestyle behind the location—and that’s what buyers are buying into.

The Buyer Questions You Don’t See Online

At every open home across the Redlands, we’re asked:

• “How far’s the walk to the nearest café?”
• “What are the neighbours like?”
• “Is this in the right school zone?”
• “Is it quiet at night?”

Because we’re locals, we don’t need to look it up—we answer confidently. And that builds trust.

Helping Buyers Picture Themselves Here

Buyers don’t just want four walls—they want a life. That means painting a picture of:

• Morning walks in leafy reserves and bayside parks
• School drop-offs at trusted local schools
• Sunday brekkie at bustling cafés
• Launching the boat on the weekend or heading to the markets
• A connected lifestyle that balances peace, convenience, and community

We bring these lifestyle details into every inspection, phone call, and marketing campaign. And that’s what moves buyers to action.

Local Experience = Better Strategy

Knowing the Redlands inside and out helps us:

• Price more accurately street by street
• Time your launch to align with buyer demand
• Choose the right photography angles based on light and layout
• Predict buyer response and tailor our follow-up
• Connect your home with the right buyer—faster

That kind of instinct only comes from decades of experience right here on the ground.

Work With Locals Who Love Where They Live

We’re proud to live and work in the Redlands—and we’d love to help you sell your home with a team that truly knows the area, from the parks and schools to the streets and bayside breezes.

Let’s put that knowledge to work for you.

Suburb Spotlight: Thornlands

This month, we’re featuring the thriving bayside suburb of Thornlands — one of the fastest-growing areas in Redland City. With its strong family appeal, rapid infrastructure development, and consistent capital growth, Thornlands continues to attract both owner-occupiers and investors alike.

Location & Lifestyle

Located just 25km from Brisbane’s CBD, Thornlands spans 21.7 square kilometres and is home to 34 parks, walking trails, and leafy residential pockets. The suburb offers a perfect blend of space and convenience — with easy access to Cleveland, Victoria Point, and the coastline.
With a growing café scene, great schools, and family-focused amenities, it’s easy to see why Thornlands is a suburb where many choose to settle and stay.

Thornlands Snapshot

• Median House Price: $1,060,000

• Median Unit Price: $687,500

• Population: Approx. 19,263

• 5-Year Growth: 31.1%

• Owner-Occupier Rate: 71.1%

• Block Types: Predominantly residential homes on generous suburban blocks
  
  

   

Market Activity

Thornlands has seen excellent movement this quarter, with both high-end acreage and modern family homes in demand.

Recent Sales Include:

• 12 Kerder Street - $1,500,000 (September)
• 29 Albicore Drive - $1,100,000 (November)
  
  

Rental Market

Rental demand remains high in Thornlands, particularly among families seeking more space and proximity to schools and parks.

• Median Weekly Rent (Houses): $650–$770
• Median Weekly Rent (Units): $640
• Rental Yield: Solid returns across both low-maintenance townhomes and established family homes
  
  

Why Thornlands?

• Family-friendly neighbourhoods with wide streets and newer homes
• High-quality schools including Carmel College, Bay View State School, and Thornlands State School
• Close to Moreton Bay, Cleveland’s train line, and multiple shopping centres
• Strong capital growth and long-term community appeal
• A mix of modern estates, lifestyle acreage, and affordable townhouses

Whether you’re looking to move into the area or grow your property portfolio, Thornlands continues to deliver — with lifestyle, value, and growth potential all in one.

Until next time,
The Simon Salm Team