INSTANT APPRAISAL

Behind the Scenes - Series 1, Episode 8
Digital First – How We Use Social Media and Online Tools to Sell Your Home

Today’s buyers aren’t just scrolling realestate.com.au—they’re on Facebook, Instagram, and YouTube, discovering properties in ways that didn’t exist a decade ago. At The Simon Salm Team, we use a digital-first strategy to make sure your home shows up where buyers are already spending their time—before they even start actively house-hunting.

Where Your Home Appears (and Why It Matters)

We create a multi-layered online presence for every listing, combining traditional property portals with targeted social media campaigns and video content. Here’s how it works:

1. Realestate.com.au & Domain – Your Digital Home Base

Your listing is professionally written and packed with quality photos, floorplans, and a compelling description. This is where most serious buyers will eventually land, so we make sure your home looks its absolute best from day one.

2. Social Media – Where Awareness Begins

We promote your property across platforms like Facebook, Instagram, and YouTube, targeting local buyers, passive house hunters, and even the “nosy neighbour” who might know someone ready to move into the area.

We use:

  • Targeted paid ads
  • Instagram stories and reels
  • Just Listed graphics
  • Teaser videos and property walk-throughs

This builds buzz and drives traffic directly to your listing.

3. Our Buyer Database – First Looks Before It’s Live

Our internal database of active buyers often gets first access to listings via email alerts and SMS updates. This creates a sense of urgency and can even result in offers before your home hits the wider market.

Why Digital First Works

  • Wider Reach: Your home appears in front of hundreds (sometimes thousands) more potential buyers.
  • More Inspections: People who weren’t even searching may spot your home and book a viewing.
  • Faster Offers: Strategic targeting = serious buyers = better results.

Plus, strong online engagement can build social proof—the more interest your home generates online, the more urgency and competition it can create on the ground.

And Yes—We Do Video

Video is one of the most powerful tools in our digital kit. From cinematic walkthroughs to quick, mobile-friendly clips, video gives buyers a feel for the flow, style, and lifestyle your home offers—long before they step through the door.

Want Your Home to Stand Out Online?

We’re experts at combining local knowledge with smart digital marketing. If you’re thinking of selling, let’s chat about how a Digital First strategy can make your home the one everyone’s talking about.

 

Suburb Spotlight: Wellington Point


 

This month, we’re turning our attention to the beautiful bayside suburb of Wellington Point — a coastal favourite offering a relaxed lifestyle, prestige properties, and easy access to the Brisbane CBD. Known for its scenic foreshore, charming village vibe, and high-quality homes, Wellington Point continues to be one of the most sought-after suburbs in Redlands.


Location & Lifestyle

Just 21km from Brisbane’s CBD, Wellington Point spans 9.7 square kilometres and is dotted with over 48 parks — covering more than a third of the suburb. It’s a haven for those who love coastal living, with the jetty and reserve drawing weekend crowds for walking, Boating, fishing, and family picnics.


The suburb blends prestige with peaceful living, offering the kind of lifestyle that’s both connected and laid-back. Cafés, schools, and public transport are all nearby, making it easy to enjoy the best of both city and seaside life.

Wellington Point Snapshot

  • Median House Price: $1,202,000
  • Median Unit Price: $718,000
  • Population: Approx. 12,661
  • 5-Year Growth: 2.5%
  • Owner-Occupier Rate: 78.9%
  • Block Types: Predominantly residential homes on generous suburban block

Market Activity

Buyer demand remains strong across all price points, from coastal character homes, townhouses and units to luxury family residences. Recent local activity includes:

  • 5 Queensbury Court – Sold for $1,480,000
  • 10 Banyan Circuit – Currently listed – Price by Negotiation

Rental Market

The rental market in Wellington Point remains steady, with demand driven by location, schools, and lifestyle.

  • Median Weekly Rent (Houses): $750–$950
  • Median Weekly Rent (Units): $630

Why Wellington Point?

  • Bayside lifestyle with parks, cafés, and the water at your doorstep
  • Excellent local schools, both public and private
  • Premium properties on quiet streets with strong resale value
  • Great connectivity to Brisbane City, Cleveland, and surrounding suburbs
  • Strong of community and long-term residents

 

Whether you’re buying, selling, or simply exploring your next move, Wellington Point continues to stand out as a suburb with lifestyle, location, and will continue to be a much sort after suburb.

Until next time,


The Simon Salm Team